Gaining Influence – introduction to campaigning
This course will provide an introduction to the theory and practice of campaigning to gain support and influence stakeholders and decision-makers.
What is this course about?
Local authorities, national government, health services and parish councils are increasingly aware of and open to the influence of public opinion, community organising and the presentation of evidence by a sufficient number of people.
Individuals service users, residents and customers often struggle to be heard and make change, but working together as part of an orchestrated campaign with the right tools and targeting, far more is possible.
What will you learn?
This course will teach you to:
- Understand the theory and practice of influencing.
- Work out your aim and who you need to influence.
- Consider the influence available to you and how to build on it.
- Approach individuals, other groups and stakeholders to influence the agenda.
- Make a plan to increase your influence and meet your mission.
Why is this relevant or important now?
In the last five years, it’s been hard to ignore the powerful grassroots campaigns that have attracted local, national and global headlines – #MeToo, Black Lives Matter, climate change protests, Repeal the 8th, and many more.
Social media, petition websites and other tools make it easier than ever before to get your message out, but it’s a crowded market, so you need to make your call stand out and target people effectively to be influential.
Who is the course for?
Leaders of groups and organisations who want to make a difference and benefit their community by changing policies, strategies and decision-making
What else do they need to know?
To take part, you will need a laptop with a camera, microphone, and Wi-Fi. You won't need any other software. You will be emailed an invitation with a link to join the online training prior to the course.
This course is scheduled to run online, to take part, you will need a laptop with a camera, microphone, and Wi-Fi. You won't need any other software.
You will be emailed an invitation with a link to join the online training the day before the course.
For more information about coronavirus, see https://www.voscur.org/content/covid19-service-users
CancellationsPlease see our Terms and Conditions