Marketing and Campaigns

Find out how to market your organisation on a budget and run a promotional campaign both online and offline. This event is suitable for people with some marketing experience, such as running a social media account or advertising an event.

Level: Intermediate
Trainer: Polly Allen
Date: Thursday 3 February, 2022 - 13:30 to 17:00
Prices: Full members £55.00, Affiliates £77.00, Non members £94.00

What is this course about?

We’ll look to set or adjust your marketing plan – to find the right channels and tools, promote your brand and messages in different ways, and get people involved in your organisation or cause.

Polly Allen is the Digital Marketing and Communications Officer at Voscur. She has nine years’ marketing and communications experience, including working with charities, fashion brands and travel companies.

What will you learn?

  • How a marketing campaign works normally, and how it changes during and after COVID-19.
  • The best free software and tools for making good marketing materials that will work online or in print.
  • What a good marketing plan looks like.

Who is this course for?

Trustees, volunteers or staff.

Price:

  • Standard price: £94 

Voscur membership is free for small organisations.

If you would like to benefit from VCSE Academy discounts and other benefits, you can register for Voscur membership today 

Discounted rates for Voscur Members and Affiliates:

Voscur Members: £55  Voscur Affiliates: £77 

What else do you need to know?

We will focus on digital methods, using email, social media and websites, and also offline methods, such as posters, leaflets and events (though these also involve online skills, such as designing materials). The course is tailored to everyone’s ability, so don’t worry if you don’t have a lot of experience with online marketing.

We hope to run this course as a face-to-face course, which would take place at a central Bristol location and follow up to date government social distancing guidelines. Lunch is not provided.

Voscur will be monitoring the situation with COVID-19 and you will be notified if this course needs to be moved online. We would make this decision in line with local and national health advice, and to safeguard the health of our attendees and staff. If the course runs online, to take part, you will need a laptop with a camera, microphone, and Wi-Fi. You won't need any other software. 

You will be emailed either the venue details or an invitation with a link to join the online training the day before the course. For more information about coronavirus, see https://www.voscur.org/content/covid19-service-users 

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