Marketing and Communications for Social Enterprises (in-person)

This session is being run by Matt Doherty from Bara Studios.

What is this session about?

We’ll teach you some core frameworks to help you clarify your overall messaging, as well as tips for producing new and engaging content for websites, mission statements and social media. We are also going to cover the use of AI (artificial intelligence), and how ChatGPT can supercharge your workflow – increasing the impact of your written work while saving you time. You’ll have opportunities to implement what we’re teaching, so you’ll leave with brand new copy, and experience of using ChatGPT to help you.

What will you learn?

• Messaging frameworks for your charity or social enterprise
• Chat GPT basics

Why is this session relevant or important at the moment?

People take action because of the words we use – this is the funamental law of persuasion, selling and calling to action. With poor word choice we can expect lower levels of impact, less engagement and fewer donations. Furthermore, the demand for written content is increasing, and the time available from team members seems to be decreasing. There’s never been a better time to use AI in our processes to increase our speed and effectiveness when it comes to writing.

Who is this session for?

Charities and social enterprises from the wider Bristol area.

Price:

This course is supported by the Bristol Local Access Programme, therefore West of England based social enterprises may be eligible for a free space. Contact Voscur's Enterprise Manager for further details: sarah.m@voscur.org 

• Voscur Members who are not social enterprises prices: £55
• Standard price (non-member, non-social enterprise): £94

If you would like to benefit from VCSE Academy discounts and other benefits, you can register for Voscur membership today.

What else do you need to know?

This session will be held in-person at St Paul's Learning Centre, 94 Grosvenor Road, Bristol BS2 8XJ.

This course will be approximately two hours in length (2.5 maximum), including times for group work, implementation and breaks. Please bring relevant equipment such as a laptop or tablet and notepad. We may provide you with warm up exercises ahead of time, after you sign up, to help you get the most out of the session (so sign up as soon as possible!).